AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Consumer Finance Apps on iOS in Australia
A glance at the first quarter of 2024 reveals trends in the Australian iOS consumer finance app space. Sensor Tower's data shows downloads and active user metrics for leading apps.
The first quarter of 2024 has provided us with intriguing insights into the performance of consumer finance applications on the iOS platform in Australia. Sensor Tower has compiled the data, offering a snapshot of the download trends and weekly active users for the top apps in this category.
CommBank experienced a fluctuation in downloads, starting at 17K and peaking at 18K before falling to 13K towards the end of the quarter. Weekly active users showed more stability, staying around the 2M mark, with a slight dip to just over 2M by the quarter's end.
NAB Mobile Banking saw its downloads begin at 10K, spiking to 12K mid-quarter, and then a drop to 7K. Active users initially hovered around 700K, peaking at 730K, before decreasing to 668K.
For ANZ Plus, downloads started at 8K, with a mid-quarter increase to 10K, and ended the quarter at 7K. Weekly active users showed a steady increase from 150K to 165K in the mid-quarter, maintaining around 160K towards the end.
Westpac displayed a consistent download pattern, kicking off at 8K, peaking at 11K, and closing the quarter at 8K. Active users counted at 470K in the beginning, rose to 490K, and slightly decreased to 460K by the end of March.
Lastly, ANZ Australia downloads were at 8K at the start, increased to 9K, and then dropped to 7K. Weekly active users began at 592K, saw a high of 631K, and then fell to 561K.
For more insights and detailed analytics, Sensor Tower's platform remains a go-to resource for app performance data.
